Billy Blue AR Prospectus Experience
Choosing a course to study after year 12 is hard. The last thing students want is a 150 page PDF course guide to flick through. This is exactly what every uni in the country gives them, including Billy Blue... until now.
Every university has a course guide – the increasing problem with these hundreds-of-pages-long documents is that most prospective students have no idea what they want to study, so bombarding them with reams of information is a turn-off at this early stage. In fact, research shows that the attention span of a 15–18-year-old is just 8 seconds, so the content put in front of them needs to hit home in an instant.
An Augmented Reality (AR) experience felt like the right solution from the beginning. Not only would we be able to show course information in a more visually engaging way, but it would provide a platform for showcasing student work like never before. Putting alumni design work right in front of you, wherever you are.
‘Adventure into Design’ gives you the option to choose your design path and discover what it might be like to study at Billy Blue if you were to enrol. Upon activation, a bright pink signpost materialises in front of you presenting 5 directions, each one taking you into a different ‘world of design’.
Each world visualises a landscape inspired by a different discipline: Graphic Design & Comms, Branded Fashion, Interiors, Media Design & Creative Technology. Opening up into a landscape of design elements synonymous with each discipline, featuring and inspired by student work of alumni past and present.
Agency
3D & AR Build
Unbnd Agency
UX Director
Beth Duddy
Media
Atomic 212
Awards
B&T Awards –
🏆 Best use of AR / VR
AGDA Awards –
🏆 VR & AR Experiences — Distinction
🏆 Design Effectiveness — Pinnacle
🏆 Best in show — Distinction
Effective Mobile Marketing Awards –
🏆 Most effective TikTok campaign
🏆 Most effective AR / VR campaign
🏆 Grand Prix
