Brabham Automotive
A story that begins with Jack Brabham. The proud Aussie who built a race car that propelled him to the Formula 1 World Championship — and started the Brabham team that saw racing success until the early 90s.
Now… Brabham is back. With the creation of a new breed of car. A high-performance car manufacturer that builds cars to demand more of the driver: based on the historic racing pedigree and winning mindset of Brabham. The first range of cars is launched in Summer ’18, with a limited amount that will each cost approx. $1.5 million. Built, tested and conceived out of Adelaide the car will be Australia’s first-ever supercar.
We worked with the team to create the new brand — designed to leverage the heritage and attitude of the brand but for a contemporary supercar market.
Agency
Role
Brand Identity — Emblem, Wordmark, Badge and BrandWorld, Digital Experience, Photography, Showroom, Guardianship.
2018 — Transform Awards (Asia Pacific): Best visual identity from transport and logistics sector
