Sun Protection Australia (Cancer Council Retail)

Cancer Council Australia's ambition is to deliver a stronger level of brand impact, driving fundraising and wider community involvement.

Our brief was to deliver a journey of inspiration, discovery & engagement. Establishing how the shops can co-function as a Cancer Council community space as well as attract attention as any other retail store. As part of this, a number of things had to be considered; Applicable to their audience - volunteers, customers, the general public, Not too premium yet still have stand-out in the retail sector and to be locally relevant and engaging whilst not veering too far away from Masterbrand.

Agency
SomeOne

Role 
Lead designer, Identity concept,  Brand Guidelines using Cloudlines, Template Creation and  Toll Out, Print-ready artwork