Cancer Council Australia (Masterbrand)

In Australia, Cancer Council are the best positioned cancer charity to make the most impact. But how many people actually know what they do? There’s a lack of understanding for the breadth of services available to those who need them most.

We needed to increase awareness, to deliver relevant messages & information and create a brand that translates across all platforms, applications, products, comms, services and future challenges. A brand that’s more engaging and intelligent. 

With the new brand, a flexible identity system comes into play. From functional adjustments to the logo — to a more engaging typeface and colour palette — to the re-design of informational iconography — to introducing a more engaging and coherent look and feel across all comms. A brand that is designed to better communicate and connect with people. A creative approach that’s more accessible, useful and effective. 

Agency 

SomeOne

Role

Lead designer, Brand Strategy, Brand Architecture, Identity concept, Art Direction, Iconography, Brand Guidelines using Cloudlines, Guardianship — working with each state to rollout the re-brand.

2018 — Transform Awards (Asia Pacific): Best visual identity for a charity