Fruits and Roots Juice
Introducing Fruits and Roots. The perfect balance of taste and nutrition. Carefully
curated combinations of both fruits and veggies — because why have one without the
other? Each are pretty good in their own way, but it’s only through their combination that we get an altogether better juice.
The identity had to tell an integrated story of combinations and an altogether better taste experience while delivering a distinct stand-out on the shelf. A combination of illustration and photography forms each of our flavours and becomes the focal point of the packaging.
Pairing these combinations with bold colour divides, a quirky typographic style and tone of voice, and illustrations that hero our ingredients — all work together to deliver a distinct, inventive and quirky personality — a narrative of the journey behind the juices and cookies. And an altogether better product, that’s deliciously unexpected.
Agency
Role
Lead designer, Identity concept, Packaging & POS Design, Digital Design, Art direction, Guidelines
