Furniture For Good Sale Campaign 

Koskela furniture is designed in-house and made in collaboration with local manufacturers – it’s good for people and good for the planet. Following the main brand refresh, neon yellow is used as a highlight to add an unexpected and optimistic highlight to the content to draw attention. I thought this would be the perfect opportunity to hero this for the sale campaign, to not only grab attention but to cut through the expected sale collateral that we see, which typically uses Red.

Role

Lead designer, concept ideation, roll out digital asset creation, animation