Billy Blue College of Design & Blue Mountains International Hotel Management School
Brand refresh for both education institutions, to align their identities with their parent brand (Torrens University Australia) whilst holding onto the heritage cues that they're recognised for.
Championed the morphing world of Torrens University master-brand, to adapt to essence of each brand. Billy Blue College of Design, uses rendered tactile morphs, in different textures representing the different areas of interest on offer at this college. Where Billy Blue celebrates creativity, Blue Mountains International Hotel Management School is all about refinement and finesse; an ode to silver service and crisp white linen one finds in the finest hotel establishments.
The challenge here was to take the personality and vibrancy of the TUA masterbrand, with its flowing morph shapes and fluid brand behaviour and reappropriate it for a visual identity that manifests as a sleek sister to the TUA master brand style.
Agency
Role
Lead creative designer, Roll out and template design, Layout and editorial design, Artwork assets, Colour development, Guidelines
3D Build and Animation
Ben Holden
Billy Blue Character Ilustrations
Nigel Buchanan
2020 — Transform Awards (Asia Pacific): Best Use of a Visual Property, Best Visual Identity in Education, Best Brand Evolution
