Hisense

Hisense are one of China’s leading and most popular electronics and appliance brands. Making everything from projector TV’s to smart fridges, they have been pioneers for modern manufacturing in Asia. They turned the golden age of 50 and wanted to celebrate this milestone. 

The brief was straightforward — visually celebrate the variety of products Hisense has developed over the past five decades, with panache and fun. 

We launched a campaign that gives audiences a sneak peek into the ' Wonderful World of Hisense.' What resulted is a whimsical re-imagining of the Hisense factory made up of five major production islands: TV’s, fridges, smartphones, washing machines, and air conditioning.

Agency

SomeOne

Role

Lead designer, Identity concept, Art direction

CGI 3D Build

Masonry Studios