Fruits and Roots Cookies

We live in an overwhelmingly processed world of food. And in this world, we all love the idea of cookies that are better for us, but at the end of the day, it doesn’t matter how healthy they are, they still need to taste delicious.

Fruits & Roots have created biscuits to lead a new revolution and combine the perfect balance of taste and health. The brief was to build on the distinctive look and feel we’d developed for the juice portion of the F&R brand and apply it to these new fruity (and veggie) snacks.

Agency 
SomeOne

Role 
Lead designer, Identity concept, Art direction, Guidelines