Career Crush for Torrens University Australia
Torrens University Australia is a passion-based university that specialises in helping students love what they do.
The first step towards loving what you do is knowing what you want to do – 43% of students have absolutely no idea what that is, and there's a huge lack of resources to help them decide.
To connect with students, and help them map out their own futures, the Career Crush Quiz was created. An algorithm based profiler that identified potential careers students would be most compatible with, and which Torrens University courses would put them on the path to success. All wrapped up in vibrant colours and charming illustrations, with a nod to Torrens University Australia Masterbrand.
Explore the experience yourself here
Agency
Role
Design & layout, Concept roll out, Artwork assets
Illustration
Jacky Winter – Georgia Perry
Website build
Lash
Results
Over 30,000 people interacting with the quiz in the first 48 hours; over 50,500 quiz completions within 2 weeks; and over 35,000 likes and 800 comments on the first two TikTok posts shared by influencers, which suggests a promising engagement with the target audience.
2020 — Transform Awards (Asia Pacific): Best Brand Experience
