Torrens University Australia
The brief was to develop a visual brand identity for Torrens University Australia (TUA) and all of their affiliated colleges unifying them under one master strategy enabling them to cut through traditional university brand clichés and lead the charge in a new era of education in Australia.
Every element of the brand world is born from the core strategic essence of ‘Love what you do’. Passion was the inspiration for the morphing visual identity. The colours and interaction of elements reveal the passion of the students and represent the shifting of knowledge and experience as they learn and grow.
Agency
Role
Lead designer, Roll out Design, Layout, Colour Development, Iconography, Guidelines
2019 Transform Awards (Asia Pacific): Best visual identity in the education section
